Past and current performance: For many years, IBM succeeded in holding a very good market position. In fact, the company achieved a very high market share and huge profits. However, this situation did not last forever.
He helped turn the company around in the s, and is credited with saving the company from financial failure. He also sits on several other boards and groups, and is a strong advocate for educational reform in the country.
During his tenure at American Express, he helped increase card membership in the company, invented new advertising and recruitment techniques, and helped make the company more profitable than it had been in years.
When Gerstner joined IBM inthe company was on the verge of financial collapse. He managed to turn the company around, make it profitable, and empower employees during his time as CEO. Gerstner is a transformational leader, as his time in many of the companies he has headed clearly shows.
At American Express, he changed the way the company did business, taking the company around the world, and adding women and young people to its market share.
In fact, he was hired to transform IBM into a profitable company again, but many of the ways he did it were far different from many people expected. First, Gerstner determined that IBM was in a cash crisis when he arrived on the job, and it was dangerously close to going under.
Another writer notes how Gerstner began to reorganize and change the company almost as soon as he arrived. She writes, "Under his guidanceIBM cut billions in expenses partly through massive layoffs and raised cash by selling assets.
Gerstner says that few people even understood how perilously close the firm was to running out of cash" DiCarlo, He also consolidated operations, and began a bold plan to re-tailor IBM's systems and software from the ground up to create "top-to-bottom technology solutions" DiCarlo, It is precisely that he did not conform to the old-school technological beliefs that he was able to put this plan into action, and it helped transform the company and build on his reputation as a transformational and forward thinking leader.
Another point that proves Gerstner is a transformational leader are his thoughts about many old-school corporations like IBM, who have been in business so long they may have lost touch with their products and consumers.
He says in an interview, "They're thinking how can we continue to do what we've done in the past without understanding that what made them successful is to take risks, to change and to adapt and to be responsive" DiCarlo, His entire tenure at IBM was involved in change, growth, and transformation, and that was the only way IBM was going to survive in an increasingly PC-dependent computing world.
In fact, he sees himself as a transformational leader, as well.
He says, "Reorganization to me is shuffling boxes, moving boxes around. Transformation means that you're really fundamentally changing the way the organization thinks, the way it responds, the way it leads.
Thus, transformational leadership most aptly describes Gerstner's leadership style. He seems like a charismatic and strong leader, but his style is much more transformational. It is also interesting to note that Gerstner at first baulked at taking the job, since he had no experience in the technology field.Free trial.
IBM Aspera on Cloud. Move and share big files and data across vast distances at high speeds. Research Paper MBA Dr. Martelli Shiyi Lu 18 Oct The company I chose is IBM. IBM's organizational structure is typical of multi-product or multi-business companies.
Looking Back: Seeing IBM as it was, The Business. The Culture. The People. The Customers. The Competition. The Government.
A . IBM Personal Computer with IBM CGA monitor (model number ), IBM PC keyboard, IBM printer and paper stand. (). IBM has created a 'GDPR framework' with five phases to help achieve readiness: Assess, Design, Transform, Operate, and Conform.
The goal of the framework is to help clients manage security and privacy effectively in order for them to reduce risks and therefore incidents. IBM services and solutions.
In the s, technologies emerged that would ultimately form the core of International Business Machines (IBM). Julius E. Pitrap patented the computing scale in ; Alexander Dey invented the dial recorder (); Herman Hollerith () patented the Electric Tabulating Machine; and Willard Bundy invented a time clock to record a worker's arrival and departure time on a paper .