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Enter your email to reset your password Or sign up using: Sign in if you're already registered. Tips and Tools How to use online market research tools, including search techniques, tips, and tools for using the Internet for researching your competition and market.
Staff Your may already be conducting online market research for your business—but you may not know it. Some of the easiest to use and most common tools are located right at your fingertips.
Web searches, online questionnaires, customer feedback forms—they all help you gather information about your market, your customers, and your future business prospects.
The advent of the Internet has presented small businesses with a wealth of additional resources to use in conducting free or low-cost market research. The following pages will describe the different types of tools to conduct online market research, go over the general categories of market research, and advise you how to create the best online questionnaires.
Online Market Research Tools The following techniques can be used to gather market information with the help of a few mouse clicks and keystrokes: You know how to do a simple Web search using search engines such as Google and Yahoo.
Take that a step farther by searching for "keywords" that people would use to find your type of products or services on the Internet. See how much interest there is in these keywords -- and how many competitors you have in this market.
Keyword searches can also help remind you of product niches that you might not have considered. There are other reasons to conduct keyword searches. A traditional search engine can also help you check out your competitors, their prices, and their offerings.
Maybe you can get publicity because you have a new or better product. Blogs are updated much more regularly than traditional websites and, therefore, they can be another gauge of public opinion. Search blogs by using blog-specific search engines, such as Technorati or Nielsen BuzzMetrics' Blogpulse.
Another way to gauge public opinion is through online surveys. While not as scientific as in-person or phone surveys that use a random sampling of the population, online surveys are a low-cost way to do market research about whether an idea or a product will be appealing to consumers.
Now many companies offer to conduct online research for you or give your company the tools to carry out your own surveying.
Research Tools and Techniques There are a variety of types of market research tools -- both offline and online -- that are used by many large businesses and can be available to small and mid-sized businesses. When these techniques involve people, researchers use questionnaires administered in written form or person-to-person, either by personal or telephone interview, or increasingly online.
Questionnaires may be closed-end or open-ended. The first type provides users choices to a question "excellent," "good," "fair" whereas open-ended surveys solicit spontaneous reactions and capture these as given.
Focus groups are a kind of opinion-solicitation but without a questionnaire; people interact with products, messages, or images and discuss them. Observers evaluate what they hear.Statistics about retail, eCommerce, customer experience, mobile, social, and more! support contact. nChannel $4 trillion in merchandise was abandoned in online shopping carts in  72% of young shoppers research online before purchasing in a store.
Now in our latest and fifth installment, we examine the opposite approach, asking 1, consumers how often they research products online before shopping for those items in physical stores.
According to our results, the answer is fairly often. The survey also illustrates the extent to which Americans are turning toward the collective wisdom of online reviews and ratings when making purchasing decisions.
Roughly eight-in-ten Americans (82%) say they consult online ratings and reviews when buying something for the first time.
Abstract As social network use continues to increase, an important question for marketers is whether consumers’ online shopping activities are related to their use of social networks and, if so, what the nature of this relationship is.
The 19 Ecommerce Trends + Online Shopping Stats Fueling Sales Growth in Get The Print Version. That deep dive and research also gave us stats on exactly how U.S. shoppers shop online, including: scaling an online business remains extremely difficult even for the most seasoned ecommerce expert.
Your may already be conducting online market research for your business—but you may not know it. Some of the easiest to use and most common tools are located right at your fingertips.